BYD India Private Limited is increasing its presence in the electric vehicle (EV) market with a strong focus on premium offerings, local expansion, and sustainable mobility. Here’s an in-depth look at their current actions and future plans:
CURRENT ACTIVITIES
Product Portfolio Expansion: BYD has introduced the eMax 7, a seven-seater family EV priced between ₹26.5 lakh and ₹29.5 lakh, offering a range of 420-530 km on a single charge.
Sales Performance: In 2024, BYD India sold 2,819 electric cars, marking a 40% year-on-year increase and reinforcing its growing market presence.
Market Positioning: BYD is strategically targeting the ₹20-50 lakh premium EV segment, catering to India’s affluent and eco-conscious consumers.
FUTURE PLAN ACTION
New Model Launch: The much-anticipated Sealion 7 Coupe SUV made its debut at the Bharat Mobility Global Expo 2025, marking BYD’s fifth all-new passenger EV in India in three years.
Network Expansion: BYD aims to expand its dealership network to 40 locations by 2025, enhancing accessibility for customers across key markets.
Local Manufacturing Aspirations: While awaiting regulatory approvals, BYD is exploring local manufacturing opportunities to introduce more competitively priced EVs for Indian consumers.
BYD India’s rapid growth, premium positioning, and commitment to sustainability make it a strong contender in India’s evolving EV landscape. And Now, Tesla has also confirmed their entry to India.